• Earzz
  • Care providers struggling to attract millennial candidates

    There has been a steep decline (62 percent) in the number of millennial candidates aged between 18 and 25 applying for roles in domiciliary care.

    That’s according to statistics revealed by Novacare, which show for the quarter (April – June) in 2018, 40 percent of all applications made were by millennials, whereas in 2019 this has dropped to 15 percent.

    Nataly Wilson, Founder of Social Care Alba, said: “We believe that the reduction of younger candidates applying for a job in domiciliary care is a great part down to lack of awareness.  This type of care is particularly invisible to the younger generation as I suppose it’s not something that we think about so much as a young person.

    “As a leading care and support provider, focusing on innovation, technology and new approaches to care that will allow us and our employees do a better job, is vital. Through a strong drive to innovate we are also really hoping to engage with younger demographics and help bring this group into the sector.

    “Care at home work also lends itself very well to those with younger families as hours can be very flexible and job roles can be part-time, allowing candidates to have a good work-life balance whilst earning money and doing something that is very rewarding.”

    Social Care Alba was established to provide support to people living in their own home.


    Stuart O'Brien

    All stories by: Stuart O'Brien

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