2nd & 3rd November 2026
Forest of Arden Hotel, Birmingham
Forest of Arden Hotel, Birmingham
June 2027
TBC
TBC
Days
Hours
Minutes
Looking back at the broken promises and what the future might look like. Is the National Care Service the answer? Rising demographic challenges and more delay or broken promises!
BIO
Nadra Ahmed CBE has 40 plus years’ experience in social care, beginning as a Registered Manager. Elected Chairman of the National Care Association in2001, she has since become a prominent national voice for the sector. Nadra is Co-Convenor of the Cavendish Coalition, representing health and social care workforce interests. She has served on numerous government advisory committees and taskforces, including at Ministerial level, and held Board appointments with Skills for Care, SCIE and Parkinson’s UK and many more. Nadra supports vulnerable communities through voluntary roles as Patron, President and Trustee. She is Kent Ambassador and Deputy Lieutenant of Kent.
BIO
Jayne Connery FRSA FRSPH is the Founder and Director of Care Campaign for the Vulnerable (CCFTV), a national not-for-profit organisation dedicated to improving safety, transparency and dignity in health and social care. A recognised campaigner, speaker and media commentator, Jayne works with government, regulators, care providers and families to influence policy and drive positive change. She is a passionate advocate for independent safety monitoring, dementia care, NHS Continuing Healthcare and family involvement in care decisions. Drawing on both professional and personal experience, Jayne is committed to ensuring that the voices of vulnerable people and their families remain at the heart of care.
The new prime minister, Andy Burnham, has made a clear commitment to social care reform. In this presentation we’ll discuss what that might mean for the sector and the role that may be played in it by DHSC and the Casey Commission.
BIO
Social care guy at The King’s Fund – the latest phase of a career that began in the early 1980s in BBC local radio. Since then it’s taken in journalism/publishing, media/marketing/communications and strategy for organisations as diverse as ActionAid, Citizens Advice and Guinness, before settling down in policy work around 20 years ago.
Ian Donaghy – BIO
When you need a passionate keynote speaker who will inspire people and empower them to make a difference, look no further than Big Ian Donaghy. Big Ian is more than a speaker, he is also a doer and film-maker who works tirelessly to raise dementia awareness and combat loneliness, always focusing on the individual drawing on his experience of 20 years teaching young people with learning difficulties, and nearly 10 years in the world of care. It is no surprise that he is the most in demand dynamic conference speaker with his infectious enthusiasm that is simultaneously entertaining and thought-provoking making audiences laugh and cry in equal measure. Whether playing to 4000 or 40 Big Ian plays to audiences of ONE. If you want your event to have a big impact on hearts and minds. Ian uses his ‘focusing on the individual’ approach in all of his learning events with him being awarded CARE TRAINER OF THE YEAR at the British Care Awards. Ian has created bespoke events for the NHS, Care Quality Commission, Yorkshire Ambulance Service, care providers as well as large corporates to transform communication, teamwork & kick ignorance into touch about dementia & learning difficulties. His books “A Pocketful of Kindness, Dear Dementia: The laughter and the tears” & “The Missing Peace: Creating a life after death” have received critical acclaim across social care sector and the NHS being endorsed by The Alzheimer’s Society & Bereavement Groups. If you want the same old beige slides with bullet point, bullet point, snore…go somewhere else! Big Ian is here to show you the impact YOU can make…because Dementia is a team game.
Angela Murphy – BIO
A recognised leader in social care, Angela is dedicated to transforming lives through innovative, person-centred support and collaborative leadership. With over 30 years’ experience in health and social care, Angela brings a wealth of expertise in local government, healthcare, and charity governance to the sector. As the Chief Executive of Fitzroy, she leads a charity with more than 100 homes supporting over 900 people with learning disabilities, autism and mental health needs to live independently and thrive.
Driven by a belief that everyone should have the opportunity to flourish, Angela has built a career championing inclusion and social impact. Alongside her Chief Executive and company secretary role for FitzRoy, she is the Chair of Love4Life, a friendship and dating charity, and a Trustee of the Voluntary Organisation Disability Group (VODG), a membership body representing over 150 third sector organisations who work alongside disabled people.
Angela is passionate about creating a system that provides and the best possible care and support to people who need it, campaigning and advocating on their behalf, collaborating for greater good and ensuring person-centred approaches to care and support.
Craig Richards – BIO
With over 15 years of experience spanning the mobile technology, local government, and social care sectors, Craig brings a unique perspective to transformation and IT in social care. Craig is passionate about embracing technology as a catalyst for positive change, believing it can revolutionise how care is delivered and managed. He champions user-centred design and co-creation, ensuring that digital solutions truly serve the needs of both staff and the people we support. Known for his collaborative leadership style, Craig empowers teams to challenge the status quo and drive innovation.
Join Peter to discuss what “good” looks like in digital social care with a clear roadmap that guides the future development of digital.
BIO
Peter has worked in health and social care for 41 years including 18 as the CEO of several national care providers. For the last 6 years he has chaired various care organisations and is a consultant and executive coach. He chairs the Care England Working Age Adults Group and recently chaired a national working group, including CQC, which produced the “Good Practice Guide to Preventing Choking Deaths among People with Learning Disabilities” which was launched at the House of Commons in July 2026. He is currently chairing another national working group which is producing the first ever “Digital Excellence in Care Roadmap” which is being launched at the Birmingham Care Show in October 2026. Peter has an MBA, an MA in the Management of Community Care and is an NLP Master Practitioner.
BIO
Brett Edwards is the Founder of BC Assure and creator of The Compliance Illusion™ framework. With more than 20 years’ senior leadership experience across governance, executive assurance, health, safety, fire, operational risk and compliance, Brett helps Boards and Executive Teams strengthen organisational understanding and improve executive decision making. His work challenges conventional assumptions about assurance and organisational performance, encouraging leaders to question not only what they know but how they know it.
BIO
Neil Reid-Chesworth is Chief Operating Officer of Bira Care Homes Group and serves as Responsible Individual across a portfolio of residential and nursing care services in Wales and England.
With extensive experience in care home operations, quality assurance, regulatory compliance, workforce development, and service improvement, Neil has led organisations through periods of growth, transformation, and regulatory challenge. His work focuses on building strong leadership teams, creating positive workplace cultures, improving resident outcomes, and ensuring services remain inspection-ready and compliant with regulatory standards.
Neil is particularly passionate about leadership development and organisational health within social care. Drawing on practical frontline experience and leadership psychology, he supports teams to strengthen leadership capability, improve team performance, and foster positive workplace cultures that enable both staff and services to thrive.
Key Points
Ian Donaghy – BIO
When you need a passionate keynote speaker who will inspire people and empower them to make a difference, look no further than Big Ian Donaghy. Big Ian is more than a speaker, he is also a doer and film-maker who works tirelessly to raise dementia awareness and combat loneliness, always focusing on the individual drawing on his experience of 20 years teaching young people with learning difficulties, and nearly 10 years in the world of care. It is no surprise that he is the most in demand dynamic conference speaker with his infectious enthusiasm that is simultaneously entertaining and thought-provoking making audiences laugh and cry in equal measure. Whether playing to 4000 or 40 Big Ian plays to audiences of ONE. If you want your event to have a big impact on hearts and minds. Ian uses his ‘focusing on the individual’ approach in all of his learning events with him being awarded CARE TRAINER OF THE YEAR at the British Care Awards. Ian has created bespoke events for the NHS, Care Quality Commission, Yorkshire Ambulance Service, care providers as well as large corporates to transform communication, teamwork & kick ignorance into touch about dementia & learning difficulties. His books “A Pocketful of Kindness, Dear Dementia: The laughter and the tears” & “The Missing Peace: Creating a life after death” have received critical acclaim across social care sector and the NHS being endorsed by The Alzheimer’s Society & Bereavement Groups. If you want the same old beige slides with bullet point, bullet point, snore…go somewhere else! Big Ian is here to show you the impact YOU can make…because Dementia is a team game.
Tapiwa Madovi – BIO
Iain Clague – BIO
Derya Aydin – BIO
The presentation will go through some of the key areas of focus during a CQC inspection as well as giving examples of quick wins and areas that a service can become non-compliant without realising.
BIO
With over 13 years of experience in Adult Social care including 8 years as a CQC inspector, I am dedicated to helping organisations deliver exceptional quality of care for their residents. I have been successful in my roles as Quality and Compliance Director for Luxury care homes and achieved multiple outstanding ratings through the implementation of robust quality standards. My passion for regulation led me to establish a consultancy focused on guiding care providers to achieve the best possible regulatory outcomes. As an expert in regulatory matters, I specialise in preparing providers for the challenges they may face and ensure they are always prepared to meet and exceed standards for the benefit of their business and the individuals they support.
I am also the Quality and compliance Director for KYN. KYN is a luxury care provider based in Knightsbridge Central London. At KYN we aim to provide holistic care that is backed by experts in the field. KYN was conceived to ensure higher standards that are unique to the care environment.
Join Iain to look at why communication breaks down within teams, why people do not always do what we expect them to do, and how organisations can build stronger cultures, accountability and engagement.
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BIO
Lauri Smith is the founder of Civility Home Care SA and a respected advocate for dignity, compassion, and ethical practice in community care. With extensive experience across health, social care, and service design, Lauri works at the intersection of leadership, policy, and frontline delivery. Their work focuses on closing the “civility gap” by embedding respect, accountability, and human-centred values into care systems and organisational culture. Lauri regularly collaborates with providers, regulators, and care professionals to drive sustainable improvement, promote workforce wellbeing, and ensure high-quality outcomes for the people and communities care services exist to serve.
Over nine years, we’ve observed key challenges in care organisations when it comes to growth. This talk explores those scenarios, their obstacles and their proven strategies for sustainable success.
BIO
Tobi Alli-Usman is the Founder and Managing Director of Prosperwell, the UK’s leading digital marketing agency for the care sector helping care organisations drive growth. Under his leadership, Prosperwell became the first agency to win every care marketing award in a single year and recently launched the Sales & Customer Experience Division to help care providers convert more enquiries into move-ins. A recognised industry speaker, Tobi regularly speaks at major care events, hosts the Tea with Tobi podcast as well as The Care Sector Lunch & Learn alongside Care England, equipping the sector with expert insights and practical tips for growth.
This talk highlights 2025 challenges for care organisations—frailty, dementia, multimorbidity, polypharmacy, end-of-life care, and communication gaps. It provides practical solutions based on Dr Mucci’s 25 years of experience: to empower carers, create personalised care, and meet family expectations while measuring meaningful outcomes of care.
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Dr Elena Mucci is a Consultant Geriatrician, University Lecturer, and Director at Holistic Service Ltd. She champions relationship-based medicine, placing trust, empathy, and connection at the centre of care.
With a strong commitment to healthy ageing, she focuses on empowering the public and carers to prevent deconditioning in older adults, helping to maintain independence and quality of life. Beyond the hospital, Dr Mucci is celebrated for her community talks with patient participation groups, where she translates complex medical issues into clear, practical advice that inspires action.
Through her teaching and leadership, she equips healthcare professionals with practical skills to deliver safer, more compassionate, and person-centred care—driving innovation in how society supports its ageing population.
Insufficient sleep causes severe health issues and costs UK businesses £40 billion annually. Dr Mahmoudzadeh sets out how you can support staff, improve wellbeing, and boost productivity through effective sleep programmes.
BIO
Dr Eidn is a Sleep Practitioner and a General Medical Practitioner with over 20 years of clinical experience. He has personally suffered from every kind of sleepproblem there is to have, so he has a real understanding of what it’s like to live with poor sleep. Whether it’s related to stress, chronic pain, medications ormental health….he’s been through them all, and so he is uniquely placed to connect on a deeper level with people to help them through their sleepdifficulties. He is now deeply passionate about the science of sleep, and the almost limitless benefits it can bring to our health and wellbeing.
The little things you can do to make your teams better.
Make your job adverts stand out:
BIO
Previously managed a care home to Outstanding twice, then turned another home from RI to Good, Ben now works as a consultant for Cornerstone Care Solutions.
In this keynote, Rob shares powerful insights and practical strategies to help individuals and teams adapt to ever-changing environments and overcome challenges they face.
BIO
Rob Hosking is an international motivational speaker and former front-line Police Officer known for his expertise in adaptability and managing change. Drawing on years of experience in high-pressure environments, Rob shares practical lessons on how individuals and teams can thrive in the face of constant change and uncertainty. His powerful storytelling, combined with insights from his time on the frontline, equips audiences with the tools needed to navigate challenges with confidence. Rob’s engaging talks leave lasting impressions, helping businesses foster resilient, adaptable teams ready to excel in ever-evolving environments.
How to build a Net Zero pathway and make savings on energy.
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Jack Goodson is Senior Business Development Manager at Equity Energies, specialising in delivering innovative energy solutions for the care sector and others. With extensive experience in renewable and conventional energy markets, he helps businesses reduce costs, enhance sustainability, and build tailored, energy-efficient projects and Net Zero pathways. Passionate about empowering businesses, Jack combines deep industry knowledge with practical insights to support sustainable, cost-effective energy transformation with lasting impact.
This session explores how care homes can effectively manage and elevate their online presence to attract families, build trust, grow sustainably, and use feedback to drive continuous improvement. We’ll dive into the core pillars of a strong digital reputation—starting with the basics of discoverability, then moving into the power of shaping public perception. Learn how actively managing your digital footprint not only builds trust with potential residents and families but also provides invaluable insights to help improve your service.
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Simon is a seasoned leader with over 20 years of experience in building high-performing organisations, specialising in customer experience, employee experience, and reputation management solutions. Recognised as the #1 CX Star in 2021 for his contributions to the Customer Experience community, Simon possesses a rare ability to bridge technology with real-world business challenges. Previously, he played a pivotal role in growing Freshworks’ UK team from being its first employee in Europe to leading a full GTM Team 150 strong to surpass $100M, including a successful global IPO.
Rishi Jawaheer – BIO
Rishi Jawaheer has been a director of the Jawa Group for over 17 years, growing up in his family’s first dementia care home in SE London. Under his leadership, the Jawa Group has embraced sector-specific technology and innovative care practices, including being among the first in the UK to implement Namaste Care. Rishi’s commitment to enhancing the quality of life for individuals with dementia led to his partnership with Joyce Simard in developing Namaste Care International, a non-profit organisation dedicated to promoting the power of human connection in care settings across 13 countries.
Namaste Care International focuses on supporting the growth of Namaste Care worldwide, using funds from sponsorships, donations, memberships, training, and grants to cover administration costs, event expenses, and furthering the organisation’s social aims. Through this initiative, Rishi continues to make a significant positive impact both in the UK and internationally.
Adam James Abrahami MCP, MA, BA (Hons) – BIO
Adam James Abrahami MCP, MA, BA (Hons) is the Founder and CEO of H2o Networks , I.T. specialist and business consultant with more than 25 years of experience in the care sector. H2o works with the Bondcare Group, Care World Wide, Draycott, Nursing & Care, Jawa Group and over 200 independent care homes across the UK.
Adam is on the advisory board for NHS Security Toolkit and often speaks at events such as The National Care Association, The Care Show and works with NHS to obtain grants for the private sector.
In an ever changing world of algorithms and platforms, what worked yesterday may not work today. Find out how your strategy needs to change and address multiple audiences in the care sector.
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Paul Ince is a marketing strategist, host and presenter who believes that the people working within the business are best placed to talk about it. He helps organisations understand their voice and puts strategies in place to amplify it to their market. With over 20 years’ experience he has supported many businesses to increase their visibility online, communicate more effectively and grow their business.
He speaks frequently on the subject of how to improve the way organisations connect the content they want to create to the different journeys their customers go on.
In addition to running his content marketing agency, LikeMind Media, Paul hosts MarketEd.Live a series of marketing-based events in the UK, and co-hosts the award-nominated news and politics podcast, Humans Exhaust Me.
If you don’t start something, or don’t finish something, you’re in trouble. The essential dynamic of customers and colleagues, and how to get things done.
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Martin has been involved in the world of Heath and Social Care for nearly 30 years. He has led, supported, invested and advised a number of charitable,commercial, and not for profit organisations.
In recent years, his book: The 3D’s, Leadership and the PI people has provided the backdrop for a management style formed and honed from his years in the sector. Today, Martin is a chair, non executive, board advisor and CEO.
You’ve likely come across discussions about sustainability and ESG or begun taking steps to implement changes. With the CQC linking it to the well-led KLOE, let’s share knowledge and delve a little deeper.
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Hannah is a Chartered Marketer with a passion for social care. For over 18 years, she’s worked globally marketing within the care sector with her work recognised in The Times and The Guardian. In 2016 she set up a marketing consultancy firm, Golddust Marketing, which she continues to run today. On Valentines Day 2023 she launched Grace Cares. A not-for-profit that sells and collects pre-loved care equipment to support care workers, older people and their families, the local community and leave a better planet for future generations. Grace Cares already has partnerships with several NHS Trusts, Home Instead, Barchester and Advinia Care Homes.