Procurement and consultancy specialists, Added Value Enterprises [AVE], have scaled growth by an impressive 225% over the last 12 months following its increased service offering and successful expansion into the care sector.
Established in 2021, AVE works with some of the UK’s leading Contract Caterers, such as Aspens, and is dedicated to helping organisations optimise their food and non-food supply chains through nutritional consultancy, sustainable purchasing and outsourced software solutions that drive measurable cost savings and improve operational efficiency.
Having scaled its headcount to 25 – which includes the strategic recruitment of industry specialists – AVE has successfully established its presence in the care sector having secured commercial partnerships with both independent brands and larger enterprises alike, including Exemplar Care, Cream Care and Nansen Green Catering.
As a result, the business is fast-becoming a leading industry name synonymous with smarter procurement and is now on track to accelerate managed spend to £100+ million by the close of 2026.
Darren Iley, Managing Director of AVE, confirmed: “Our successful expansion into the care sector marks a significant milestone for AVE and reflects the strength of both our strategy and people. Not only have we been able to apply our proven procurement expertise but have delivered tangible value for clients while scaling the business at pace.
“We’re now focused on continuing to scale growth while maintaining our proven and partnership-led approach, with commitment to excellence.”
Underpinned by a vast and robust network of household brands and accredited suppliers, AVE delivers tailored services across procurement strategy, food management consultancy, nutritional consultancy, and digital precision.
Headquartered in the West Midlands, the business operates to high standards as affirmed by its ISO 9001 accreditation and is dedicated to ensuring clients benefit from ethical sourcing, smarter purchasing and long-term value.

